Wednesday Keynote

Ken Haycock director of the School of Library and Information Science at San José State University was the speaker for Wednesday’s keynote. He is very knowledgeable and has had a long and productive career. There is a lot I can learn from him. I really enjoyed his presentation and am glad that it is posted online for everyone to view. It is broken into two halves. The first half had some audio problems. The second half seems ok.

Here are other’s notes:

My notes are below. They really are very brief. I recommend you take an hour and watch the videos.

If you don’t promote yourself you’re doomed to defend yourself. What to promote?

Public libraries suffer from the curse of high satisfaction. People don’t complain – we’re doing a good job but we don’t get more money because no one complains. Brute force promotion doesn’t work so doubling our efforts won’t work.

As long as the library employee smiles people are happy with bad service.

Death by opportunity. We can go in so many directions that it’s hard to decide which opportunities to take. What are the payoffs for the different opportunities?

Leadership is a process of social influence no matter your position in an organization. Influence is confused with power but they are different. There are different kinds of power. We are interested in the kind of power that attracts.

Trust is important. Trust is related to consistency.

Self confidence is a key factor in leadership.

Informal mentoring is way more efficient than formal ones. Create a ‘board of directors’ of your life. They don’t have to know.


  • Character
  • Competence
  • Confidence
  • Credibility
  • Congruence/Consistency

Advocacy defined

  • Public relations is not advocacy. It is important but it’s is all about us.
  • Marketing is getting closer to advocacy. Learning about the public etc.

His definition of advocacy: Planned deliberate sustained effort to develop and support incrementally over time.

We need to create relationships with decision makers. Takes time.

Advocacy rules

  • Respect
  • Connecting agendas
  • Recognizing that people do things for their reasons not ours
    • Advocacy is like banking. You can’t make a withdrawl without making some deposits. How do we contribute to the organization’s agenda?

Universal principles

  • Reciprocation (feel obliged to return favors)
  • Authority (look to experts)
  • Commitment/consistency (with commitments of value)
  • Scarcity (less available more we want it)
  • Liking (more we like more we want to say yes)
  • Social proof (what others are doing)

What is the percentage of the organization’s budget? Not the dollar ammount the percentage.

It’s good to have sponsers in the organization that will help and support us.


  • Relationship – have to develop even if we don’t like the person
  • Intended approach
  • Desired results
  • Context-for the issue, individual and organization

Return On Time Invested (ROTI)

  • Need to really think about how we are spending our time.
  • We can’t afford to be perfectionists
  • What do we spend our time on?
  • Is it important?
  • Are we locating our time wisely?


  • Flexible
  • Observable
  • Courageous
  • Useful
  • Supportive

In God we trust. Everyone else , give us data.

Focus on the plan

  • On the relationship
  • On the approach
  • On the context

A mediocre plan today is better than a perfect plan tomorrow.

Lack of faith in ourselves is the biggest obstacle.


  • Not my job
  • Lack of competence
  • Talking is not influencing
  • Missed the last two

NO WHINING! We are prone to vicitimization. There is no energy to it. We are prone conflict avoidance. The issues remain and fester.

Create resources on a few key areas

  • Connectors
  • Mavens
  • Salespeople
  • Do not do what you think is right
  • Missed the last two

Bringing it all together

  • Building influence
  • Using evidence
  • Connecting agendas
  • Assessing time
  • Assessing costs
  • Leveraging resources
  • Measuring results

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