Persuasion, Influence, and Innovative Ideas

Rebecca Jones of Dysart Jones was the speaker for this session. I enjoyed another session by her on Tuesday and was looking forward to this one. She didn’t disappoint. I’m always happy when a presenter shares his/her slides online. It makes things so much easier. I can concentrate on my notes and not worry about trying to remember all the bullet points. So I’ve included her slides below. I do recommend going to the actual slideshare site because she has also included her talking points in the notes field of the slides. Even better!

Holli Henslee has posted her notes from this presentation also.

How do you position your ideas so people want to listen to you?

Any idea that you think is new is change for those involved. People don’t like change unless there is something in it for them.

Group = people brought together to work (people you have to find the the things that are in it for them)

Yay Sayers and Nay Sayers

Why are some naysayers?

  • Don’t see what’s in it for them
  • Fear

For the small percentage of people that don’t want to change we should just leave them behind(?!)

Influence is built on:

  • Competencies
  • Influence
  • Clarity
  • Relationships

Influencing others starts with ourselves

  • We have to see ourselves as influencers (people look for people with confidence and know their stuff)
  • Must be clear on what we want to see happen
  • Must learn new approaches

We are all leaders in our on way. Influence is different than power. Power is fleeting.

Influencers are:

  • Passionate
  • Informed
  • Well-connected
  • Talkers
  • Experts In a specific domain
  • Early adopters
    • build relationships with other early adopters
  • Opinion leaders
  • Knowledgeable of the issues
  • Viewed as trustworthy
  • Use knowledge and connections to help others.

Influence without authority

  • Assumptions (try to see everyone as an ally)
  • Clarity (what is the goal/objective)
  • Diagnosis (undestand the other person’s situation)
  • Currencies (what is important for the other person)
  • Relationships (develop and deal with them)
  • Influence (give and take)


  • Knowing what they want
  • Get your idea in front of a small group
  • Forming, molding and building a snowball
  • Following the network
  • One idea, one ally, one conversation, one meeting at a time (!)


  • Know your strenghts and weaknesses
  • Work to your strengths
  • Keep the orgizational perspective

Influencing Skills

  • Get to know people and what they do and keep in touch
  • Build trust
  • Know the language of the people you are working with

You can’t antagonize and influence at the same time. Likeabikity is good.


  • What are you willing to commit?
    • Be clear on what you want.
  • How much are you willing to work and spend your time on the project?


  • Involving ( building)
  • Inquiring (listening)
  • Leading (engage)
  • Proposing (presenting)

Principles that increase persuasiveness

  • Reciprocity
  • Authority
  • Commitment/consistency
  • Scarcity
  • Liking
  • Social proof

Definitely a good presentation. Lots to digest and build on. This is going to be a VERY long process…

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